There’s a constant curiosity and global battle to have the top ranked social networking site. If you’re spending the majority of your social networking time on a less popular site, are you getting the results you could be getting if you did more research? eBizMBA Rank offers a routinely updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from Compete and Quantcast. Here are the Top 5 sites for February.
FACEBOOK
750,000,000 Estimated Unique Monthly Visitors
Mostly everybody is on it, whether they admit it or not. It’s quick, easy to navigate and addicting. It presents ads in an unobtrusive way. Many users enjoy checking themselves into places and this creates more buzz for businesses utilizing social media. You can promote your posts or advertise on a variety of budgets. Many people are on Facebook more than their personal email now, so it’s a very convenient way to reach people.
It’s very easy to get sucked up into the Facebook vortex and waste time looking at your friend’s vacation photos or what your high school prom date is making for dinner. It’s pretty much always at your fingertips and you have to use your Facebook time wisely. Setting an alarm in your cell phone can help monitor your Facebook time so you don't over do it and end up with uncompleted tasks for the day.
TWITTER
250,000,000 Estimated Unique Monthly Visitors
You have to get your point across in 140 characters or less. People love the simplicity and immediacy of Twitter. You can share a thought or a link and get in and get out without a major time suck of distractions. It forces people to get to the point quickly. There’s something very liberating about that. Hashtags are a great way to get more eyes on your posts and potentially more followers. It allows you to get in on a trend or start one. It’s allowing all of us to enter in an international conversation while we’re sitting in our living rooms. It many ways, it’s become the ultimate chat room.
While Super Bowl commercials were once just water cooler buzz, now viewers can immediately tweet their thoughts on the impact of an ad. We can instantly tweet our opinions out on everything from the Olympics to a political speech to comments on how a contestant just performed on “American Idol.’ Twitter has created a sort of “Twitter Vision” phenomenon and it involves everyone in the conversation
LINKEDIN
110,000,000 estimated Unique Monthly Visitors
LinkedIn is obviously the most professional social networking site. It’s also the most efficient way to show colleagues in your industry and potential employers what you're up to. As the unemployment rate continues to hover around 8 percent, all eyes seem to be on LinkedIn these days. Whether you're looking for a job, want a better job or simply want a freelance job, LinkedIn is the go-to place for employers and employees. There is also nothing like LinkedIn on LinkedIn’s level.
People can tell if you've looked at their profile and probably don't want to get caught going on LinkedIn at work unless it’s to update something related to your current job.
PINTEREST
85,500,000 Estimated Unique Monthly Visitors.
There are dozens of reasons to hop on Pinterest, especially if you’re trying to attract a mostly female audience. According to The Social Media Report 2012 released by Nielsen, Pinterest’s audience has been predominantly females ages of 24 to 49. The breakdown of usage for Pinterest is 70 percent women; 30 percent men.
The report also states over the past year, 84 percent of women have accessed Pinterest via app, which means their utilizing this social networking medium on the go. But perhaps the most impressive aspect of this site its 1,047 percent increase in year-over-year growth. If you're not on Pinterest, you need to get on board.
MySpace
70,500,000 Estimated Unique Monthly Visitors.
This is one of the first major social networking sites and old habits are hard to break. While this narrowly beat out Google Plus to take the No. 5 spot, MySpace has been revamped with a whole new look and feel. Since it’s probably been awhile since you last logged in, you can log into the new MySpace with Twitter or Facebook or opt for the classic page design.
With Justin Timberlake putting some of his own star power and bucks behind the site now, the new MySpace is moving more in the direction of Pandora and Spotify with the option to make up your own radio stations and create playlists.
With Justin Timberlake putting some of his own star power and bucks behind the site now, the new MySpace is moving more in the direction of Pandora and Spotify with the option to make up your own radio stations and create playlists.
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