As they were intended to maul the Mal-practitioners of SEO badly enough to ensure a cleanup of the ecosystem of the Web, Google must have chosen, names like Panda and Penguin for its ferocious algorithms, with a purpose.
If Google counted on lovable creatures like Panda and Penguin to assuage the mayhem it intended to unleash on its own support network, albeit with a good purpose to weed away the undesired, it seems to have created only bad blood. The truth and Irony is, if SEO will eventually die, it will not be because of these poor creatures who take the blame but on account of Google's own measures to personalize search for each of us.
Like all ethical rules Google play to, personalized search may be what we want and even be the best thing for us but it takes away all other definitions of natural selection of what is most relevant.
The Great SEO Turf War Of 2012
The trouble started when influences like Forbes magazine declared "Google is in the process of making the SEO industry obsolete, SEO will be dead in two years." and appeared to advice the Industry "not to waste any more money on SEO".
"The Death Of SEO": The Rise of Social, PR and Real Content" appeared to lead to a turf war between SEO Heavy weights who were miffed by the advice being given to business to save millions of dollars spent on SEO and the evangelists of PR eager to be rehabilitated together with the new breed of Social Media Gurus, who will love a piece of the cake.
 | |
| Google Panda and Google Penguin |
Has Google's Penguin Bitten?
No one (except Google perhaps?) really knows exactly how the Panda and Penguin and their various updates have worked and caused and how much irrevocable damage to the SEO fraternity.
Naturally, the SEO specialists who have been affected and consequently lost their contracts and revenues do not come forward, at least in public. However a new generation of real marketers seem to know how to repair the damage and take corrective actions as part of the service they offer.
Google has zeroed in on duplicate content and now shows only the authority sites where I have recently published in the search results and ignore numerous syndication and re posting on my own blog. On the other hand It looks like Google is showing my own blog posts more prominently, sending more visitors for the search terms I have used.
What is not clear is how Penguin has affected big content providers like News Cred who engage in generating in-house content by big corporations and its distribution through syndication. News Cred has recently blogged assurances about how Google does not object to legitimate syndication.
How Google Will Rule the Roost Over Search and Our Lives?
What is not noticed in the battlefield of SEO is how Google is implementing its own scheme of total control of search and your life by it, making any form of SEO less relevant.
It is already clear that as long as people continue to use Google as the default engine & Google continues to push organic results further down the page or below the fold then any form of SEO will effectively be obsolete before long. Recent changes and consolidation of Google's own products including Google+ have significant influence on how search will be personalized and how results can be presented. This is what one expert had to say.
By: Vivek Nair.
Google must have chosen, names like Panda and Penguin for its ferocious algorithms, with a purpose.
ReplyDeleteEngineering Jobs Houston